NEW BREED MARKETING CREATES BILLBOARD CREATIVE FOR COMCAST SPORTS NET IN BOSTON AREA

April 25, 2007

Burlington, Vermont - New Breed Marketing recently launched an ad creative campaign including a billboard prominently displayed on 1-93 in the Metro Boston area for Comcast Sports Net.

Comcast Sports Net is the premier channel for Boston area sports, including the Boston Celtics and the New England Patriots. The campaign highlights the excitement of the Celtics’ current successful season and encourages viewers to make Comcast Sports Net their premier channel for all Celtics coverage, as well as pre and post-game shows. Click here to see the billboard.

Comcast SportsNet is seeking to widen its audience base and build viewer loyalty during the end of the regular season and beginning of playoff season, where competition for viewers increases dramatically.

New Breed Marketing provided a compelling call to action, “The Drive for 17”, that links Boston sports pride with Boston area channels, emphasizing Comcast Sports Net’s ability to provide specialized coverage that national networks lack.  This call to action will also be featured in print ads as well as the billboard.

For additional information on Marketing Strategy Solutions for your needs, contact Vanessa Arms, Director of New Business, at  varms@newbreedmarketing.com.

New Breed Marketing is a full-service Marketing Solutions provider featuring Strategic Planning, Media Planning/Buying, Guerilla Marketing and Creative Collateral products