One of the best parts about New Breed is that we have so many different levels that we operate on.  Even just within our UVM account, we market to the non-traditional audience, as well as the undergrads on campus at UVM.  I think we’ve done some really great things lately on the UVM side of the wall and I wanted to share…. I think it shows that no matter what the budget, we find what fits.

This year, UVM Continuing Education celebrates 100 years of Summer University, when they operate virtually all the classes over the summer semester.  To showcase this, we decided to wrap their Toyota Scion to commemorate the 100 years of Summer, while giving them a car to drive to all of their outreach efforts statewide.  The result?  A beautiful, mobile, display of 100 years of hard work.  UVM loves it!

Celebrating 100 Years

Another cool effort for UVM was on a completely different level. We were asked to find a low-cost, fun way to raise awareness of Summer and tie it in with the upcoming winter break.  Since the holidays were upon us, we chose to do a tongue-in-cheek holiday crafts event based completely on a nutritious staple of any college student’s diet- Ramen Noodles.  The result?  Ramen Holiday.  For $29 dollars in Ramen (which is more Ramen packs than any one person should eat) we reached virtually the entire campus through Powerpoint screens on the TVs, Facebook, and word of mouth.  Here’s an example of our art!

I think that our strength is adapting constantly to different situations and challenges- these are just two of the solutions we’ve come up with…. I’m excited to see more as we get further into the busy year we have ahead of us.

-M.McDevitt

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