As a Traffic Manager, you will be involved with the workflow of all active projects. In this role, you must be able to handle the multiple demands on your time and expertise with ease, have a sense of urgency, and possess superior organizational skills that ensures all projects and tasks are completed with a high degree of quality and in a timely manner. You need to be a natural born problem solver who will be quick to note things that can be improved, and are ready to take the lead or help out the team as needed.  The right person for this job will be prepared for a fast-paced and challenging environment.

Responsibilities:

• To provide daily, full-traffic management of assigned projects and campaigns from concept development to product and/or campaign completion.
• Develop and maintain daily schedule of deliverables with an eye towards creating an even flow of work.

• Responsible for the internal coordination, expediting, scheduling and management of all projects. Provide timely warning to various departments regarding problems in the scheduled work flow which could reduce the efficiency of operations or impact deadlines.
• Work with Business Development & Account Executives to establish due dates and ensure that projects adhere to agreed upon timelines.
• Work closely with Creative / Art Director and Account Executives to ensure appropriate distribution of work to internal and external resources.

• Coordinate scheduling & assign projects to the appropriate internal and external resources; manage the projects from beginning through execution, and collaborate with billing as appropriate.

• Responsible for the management of freelance resources and service provider partners during peaks in work flow.
• Collaborate with Strategy Department, Account Executives and Creative Director / Art Director to ensure that outside resources are appropriately leveraged
• Help identify opportunities for process improvement and work with supervisor to implement.

• Administer work-flow process and follow up with team members to identify and correct any problems in the system.

• Ability to keep all business and operations information confidential.

• Prior experience and a high degree of comfort and competence with Excel and project management applications and software.

Requirements:

• 4-year college degree preferred.
• 3+ yrs experience in advertising agency or comparable environment.
• Candidate must be extremely organized, detail oriented and able to manage a large volume of projects.

Please email Resume, Cover Letter and Salary Requirements to Careers@newbreedmarketing.com

No Phone Calls Please

New Breed Marketing is a full service, integrated marketing firm, built of driven strategists and passionate creatives who develop, grow, and optimize our client’s brands. We position them to be the New Breed of Competitor that thrives in their marketplace. Please visit NewBreedMarketing.com for more information.

Events – Team Lead Intern

Intern will primarily assist New Breed Marketing with their client, University of Vermont Continuing Education.  Responsibilities include, but are not limited to:

Team Management: Schedule, plan, and otherwise coordinate the efforts of fellow team members to ensure objectives are met and deliverables are received.

Event Coordination: Responsible for the organization and delivery of events for a variety of audiences at different venues.

Public Relations: Create and distribute press releases and other information.  Promote our client at various events using various mediums.

Marketing Strategy: Design and execute effective ways to reach and influence the non-traditional and undergraduate student markets in the Greater Burlington area.

Documentation: Must ensure events, public relations work, and other tasks are properly documented and written feedback is provided in a timely manner to aid in determining effectiveness.

Other duties as assigned.

Applicant requirements and qualifications:

• MUST be professional, reliable, and detail-oriented.
• Strong ability to work in fast paced and highly collaborative environment.
• Excellent communications skills.  (Writing sample may be required.)
• Experience with Microsoft Office products required (Excel knowledge is required).
• Reliable car to get to and from our office and events locations.

This internship is a VERY hands-on marketing experience where interns are required to take responsibility and communicate regularly with the team.  We encourage anyone who is actively interested in pursuing this internship to apply.  Past interns have gained an excellent grasp on event planning, public relations, and marketing strategy.

APPLY FOR THE “EVENTS – TEAM LEAD INTERN” HERE

Events – Intern

Intern will primarily assist New Breed Marketing with their client, University of Vermont Continuing Education.  Responsibilities include, but are not limited to:

Event Coordination: Responsible for the organization and delivery of events for a variety of audiences at different venues.

Public Relations: Create and distribute press releases and other information.  Promote our client at various events using various mediums.

Marketing Strategy: Design and execute effective ways to reach and influence the non-traditional and undergraduate student markets in the Greater Burlington area.

Documentation: Must ensure events, public relations work, and other tasks are properly documented and written feedback is provided in a timely manner to aid in determining effectiveness.

Other duties as assigned.

Applicant requirements and qualifications:

• MUST be professional and reliable.
• Strong ability to work in fast paced and highly collaborative environment.
• Experience with Microsoft Office products required (Excel knowledge is required).
• Reliable car to get to and from our office and events locations.
• Outgoing and enthusiastic personalities are more likely to be successful in this role.

This internship is a VERY hands-on marketing experience where interns are required to take responsibility and communicate regularly with the team.  We encourage anyone who is actively interested in pursuing this internship to apply.  Past interns have gained an excellent grasp on event planning, public relations, and marketing strategy.

APPLY FOR THE “EVENTS – INTERN” HERE

Market Research Intern

Intern will assist New Breed Marketing with primary and secondary market research in addition to other duties.  Responsibilities include, but are not limited to:

• Research: Identify marketing opportunities (new audiences, promotional mediums, events, etc.) through surveys, observation techniques, and Internet research.
• Analysis of Data: Assist in collecting, entering, analyzing, and otherwise preparing data for presentation to clients.
• Marketing Strategy: Design and execute effective ways to reach and influence current and new markets.
• Documentation: Must ensure specific tasks are properly documented in a timely manner.
• Other duties as assigned.

Applicant requirements and qualifications:

• MUST be professional and reliable.
• Strong ability to work in fast paced environment.
• Experience with Microsoft Office products required (Excel knowledge is required).
• Reliable car to get to and from our office and events locations.

We encourage anyone who is actively interested in pursuing this internship to apply.

APPLY FOR THE “MARKET RESEARCH INTERN” HERE

I’ve recently switched over from Google to Bing.  As far as I can see, it has generally given me just as good a result as I get from Google.  I know, I know… ‘But It’s Not Google’! My reason is pretty simple:  Google makes too much money.  I once knew a guy who would drive across town to save a penny on a gallon of gasoline.  His opinion was that it was our duty to ‘keep stores honest’.  There was no ‘location, location, location’ in his world.  Odd, maybe.  Shrewd, perhaps.  But it’s an awful lot easier to switch search engines than it is to drive across town to get your gas.

How can you tell when a company is making too much money?  Well, when they start to drift too far outside of their sphere of competency.  Should Google be developing a substitute for MS Office?  You could make that argument.  Should they be developing a cell phone operating system? This seems a little bit of a stretch when their stated mission used to be to ‘Organize the World’s Information’, not ‘Operate the World’s Gadgets’.  They now are ‘Search, Ads and Apps’.  Ok, but is alternative energy an ‘app’?  Is it good PR?  Or is it a company reading too much of their own press and thinking that because they’ve developed an awesome IT technology and a great business model that generates cash then they must be smart in everything else?  This is where companies typically begin to unwind.  They make an extraordinary profit because we allow them to.  We pay for this profit out of the products we buy from companies that have no alternative but to place ads on Google.  And they are throwing our money at a wide range of products and initiatives, none of which even appear to be close to commercial viability.

More worrisome is the now seemingly Orwellian ‘Don’t Be Evil’.  Maybe we don’t really want one company to ‘Organize the World’s Information’ after all.

So why the push toward Bing?  It’s the first seemingly viable alternative to Google.  Microsoft’s search share growth may be less about technology and more about strong marketing and lucky timing.  What it does for us as marketers (and our customers as shrewd allocators of their marketing dollars) is to force Google to focus on competing for our ad dollars a bit harder.  They make so much money because there has been little alternative for too long.  Spreading our attention around will reduce their margins, increase their attention on their core profitable product and reign in the engineers who are seemingly free to wander around a good bit of the time looking for something that can be marketed, so far successfully developing and launching great new products.

When Google leaves the alternative energy business, one which I will be the first to argue is vital, and core to what many of our clients are trying to do, it will create investment room for people who actually know what they are doing and we will have done our job viewing ‘consuming as a political act’.

Galen Dow- President & Founder

Earlier this year, New Breed worked with the Vermont Department of Health and Commission on National and Community Services to develop a campaign for the “Vermont Emergency Response Volunteers” (VERV). VERV is a network of trained volunteers that are ready to assist regional and statewide volunteer organizations in the event of a disaster or public health emergency. Such initiatives have been implemented nationwide since the events of 9/11/2001.

The campaign, executed through a mix of materials and advertising, has been running since mid-summer. VERV posters, stickers, print and online advertisements, and radio spots have been seen or heard throughout Vermont, and have been met with positive feedback. Here are some of the radio spots you may have heard lately:

• VERV Spot 1
• VERV Spot 2
• VERV Spot 3
• VERV Spot 4

VERV’s ultimate goal is to have a comprehensive database of volunteers when emergencies or other events arise. These volunteers will use their everyday skills to help during such events. For example, a teacher could use their leadership skills to help organize volunteer efforts during an emergency. An accountant could help organize disaster relief donations. Currently, VERV is seeking active or retired nurses and other healthcare professionals to register to volunteer. This is in conjunction with the Department of Health’s push to educate Vermonters on the H1N1 Flu. With fall here, and winter right around the corner, there will be plenty of opportunities to volunteer for health-related events. Check out the Vermont Department of Health’s Web site for more information on the H1N1 Flu and related health and human services information…and sign-up at VERV.VERMONT.GOV and get VERV ready today!

Posted by J. Emmerick 10-1-09

Are you interested in the social-media-sphere?  New Breed Marketing is recruiting a team of  interns to join our agency.You will be working with agency professionals on a new social media campaign.

Want to learn about:

• Blogging
• Twitter
• Google Analytics
• Search Engine Optimization
• Facebook
• Social Media Strategy
• Radian Six
• Web Development
• Market Research
• Graphic Design

Think outside of the box, but you only have 140 characters to explain to us why we should choose you!

Tweet your pitch to @GobiTheJerboa

(No longer accepting tweets, Check back for future openings) Updated  11/05/09

Looking for Interns! (No Longer Acepting tweets, Check back for future openings) - Permalink
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In doing some research on the paper industry I thought about the green claim that almost everyone has seen on consumer products, “post-consumer waste” or “post-consumer content”.  This claim is usually preceded by some type of percentage implying that the product is manufactured from X% post-consumer waste. What strikes me as odd is that I never see the claim “pre-consumer waste”, which if you think about it any type of recycling is beneficial whether it happened before the consumer touched it or after. Now, as you might hope to read the answer here, I leave this post with as much of a question as an answer.

Recently, on a tour of a paper manufacturing facility, I learned that the plant runs up to 100% of its burners on bio-fuel (depends on how much supply they can find), they have retrofitted the lighting system with motion detectors and energy efficient lights, the water used in the process returns to the river cleaner than with it was pulled out and almost all of its “PRE-consumer waste” is recycled. Pre-consumer waste consists of trimmings, waste created from the start or end of a manufacturing cycle or overages. ?????? ????? ???? ????? ???????? online

Tons of pre-consumer waste can be saved from going to landfills and there are companies, like the one referenced above, that are going to great strides to cut down on waste and keep what waste is created out of landfills. My question is why do companies put such a focus on post-consumer waste, instead of pre-consumer waste? Don’t they basically achieve the same end result of reducing water usage, fewer trees being cut down and less waste put into landfills?

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Posted by M. Hall 9-17-09 ???????? ???? ????? ??????? ?????? ? ?????? ????? ?????

There’s nothing quite like learning on the job. My first day as an intern at New Breed Marketing had me tagging along to a client visit where I not only saw some of the finished work that New Breed produces, but also their collaborative work process both within the firm and with their clients. As a recent college grad and student entering an MBA program in the fall, I applied for a summer internship with New Breed hoping to learn about how a boutique marketing firm works, and also to expose myself to the variety of tasks that encompass marketing. By the end of the summer, I’ll have a better idea if this’ll be a good field for me to continue to pursue!

When I returned to the office after the visit, and many days since, I’ve gotten a better understanding of the atmosphere at New Breed. The staff here has been outgoing and friendly, the office comfortable (with some construction rumbling in the distance,) the teamwork uplifting and the atmosphere laid back, creative and productive. My goal is to absorb as much knowledge and experience this summer as I can!

New Breed Marketing is also home to a few other summer interns squatting on the office conference tables: ???? ????????????? ???? ??????
Sabrina DeRose, born and raised in New York City, decided to pursue an internship at NBM because “there was this vibe surrounding New Breed that reminded me of home.” She added that she likes New Breed because “Because of the collaborative atmosphere, I really feel like I’m a part of the team.”

At New Breed DeRose has a few different tasks, one of which was contacting publications companies in Montreal. “I really enjoyed learning more about Montreal’s largest newspapers and magazines,” she said. “My only wish was that I knew French!” In the future, DeRose said her dream is to own a New England bed and breakfast someday, but added that she’d “love to work in a public relations firm or in the event planning industry.”

Tyler Vock joined New Breed after winning a contest earlier this spring.
He said he took the internship for many reasons, including as a way to “to test the ‘business waters’ and see what there was available for a business major. Marketing has always been an interest to me so I wanted to see also which part of marketing, (business or creative) I liked more.” Vock says “its awesome working here because I immediately felt involved and included.” He added that after one week on the job he has already been involved in many projects and said that so far his favorite is designing logos, “It’s an awesome way to be creative and have to think from different perspectives.” Vock said he plans to attend UVM’s Business School in the future, but is unsure of what specialization he might pursue. He added, “This internship has definitely helped me realize that marketing is a great time and has been a great experience.”

Carly Schwer, a junior at UVM and local Vermonter, also applied for the internship as a way to get a better understanding of Marketing as a career path. She said she has been working with NBM on one major account since joining the team, but added that her “favorite task is researching and finding new ways to market because social media is constantly changing.” Schwer said she enjoys working at NBM “primarily because I love the work atmosphere. Everyone is very friendly, helpful, and laid back, yet still hard working, motivated, and passionate about their job.

I also support the firm’s values, having a more local, “Vermont” feel as opposed to being a giant, profit-driven business.” Schwer will return to UVM in the fall in pursuit of a Communication major and a Business minor. In the future she said she hopes to pursue a career in marketing, particularly environmentally or non-profit based.

Web 2.0 broke the mold on the web by allowing anyone who could key in a password to be able to publish – instantly – whatever they wanted on the web. But it was all done in the cloud, through browsers… A million of so blogs and restaurant reviews later, Opera’s new UNITE service attempts to break that mold.

Essentially it turns your computer into the cloud, as opposed to the ‘cloud’ that we all talk about being on all the servers out there, we now each can have a cloud of our own. I can serve the datasheets from this months SEO reports without have to upload them. I can grab the music from my home pc and play it here at work (not that anyone here at work wants to here my Tuvan Throat Singing collection) – but I CAN do it… there are some interesting things like “fridge” that seems very Facebook “wall”-like, but I applaud these efforts as progess towards a more democratic web world.

Not sure if IE or FF will suffer a dramatic loss of market share though. IE and Windows will always be the marriage I don’t understand that stays together for longer then I expected.  And FF usefullness with its developer plug-ins has made it essesntial to the daily work-flow of scores or web-workers…

I think it is interesting everytime a service claims to ‘change the web’. From what I have seen it only seems to waken the beasts – so it will be interesting to see how the other Browsers respond to this move.

I think we will be going from staring at the clouds and saying what they look like to shaping them here at our desks.

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wicked lake dvd I am going to make my clouds look like doggies.

We are pleased to announce the winner of the summer internship marketing challenge in renewable energy. Tyler Vock a senior at South Burlington High School will be joining New Breed Marketing for a two week paid internship.  Tyler chose to focus on Hydro Electric power in his submission. His winning submission was chosen based on the level of background research conducted in his chosen field, level of creativity and the thought and work put into the final presentation.

“This opportunity is what many kids at my age dream of and I have the opportunity and I will put everything I have into doing the best job that I can and learning all I can from New Breed,” Tyler said after hearing he was accepted. Tyler will be attending UVM in the fall majoring in Business and possibly a minor in environmental science.

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We had a number of entries this year and would like to thank all other students who sent in their entries.

Below is his winning entry: ???????? ??? ????? ??????????? ??????? ???? ????? ??????

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posted by M. Hall  5-18-09

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Does anyone remember the last bubble?

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With the advent of the Internet, the pundits all promised a new economy—that it would grow high into the sky. There is no doubt that the investments in technology, the Internet, social media and the rest have made our economy incredibly more productive, but we are now feeling the dark side. We have discovered that the economy is driven by human nature and not technology. Technology only facilitates what has always occurred—fear and greed. For a few years I have guessed that yes, we are in a new economy, which I call ‘the saw-tooth economy’.

Listening to Bloomberg Radio the other day, I had a chance to hear Alan Greenspan defending his guidance of the money supply through the last bubble. His final remarks were something like, We’ve always had bubbles, and despite regulation and our best intentions we will always have bubbles, because bubbles are a result of human nature and you can’t, in the end, control that. After thinking about what he’d said, I thought, He’s absolutely correct.

After all, what does ‘Web 2.0’, user generated content, immediate interaction and viralizaton of ideas (right or wrong) do? It accelerates the pace of human interaction. Information moves quickly, but so do human emotions. Fear of a loss of income, of a pandemic, of losing everything becomes a contagion, moving instantaneously through the aforementioned media outlets. The great depression rolled out over a number of years, in part, because the information (and resulting emotional reaction) moved relatively slowly.

Ignoring for the moment the irrationality (Greenspan’s words) of growth to the sky, what does accelerated communication give you? It gives you the acceleration of the historical business cycle process. Think of four to five years of steady growth punctuated by one to two years of ruthless recession. Everyone pares back on spending, inventories, and staff nearly simultaneously—hence, the Saw-Tooth Economy, a repeated zigzag of growth and loss. In my opinion, this is the first of what will be a series of very painful recessions.

The good news is that the U.S. still has the world’s most flexible and creative economy. If you believe in “creative destruction”, no economy does it better than the U.S. We were the first to recognize the problem (ok, we had a head start, for the most part we created it), to take aggressive action and will be one of the first economies to recover. Our allocation of capital will reorganize quickly and we’ll be on to the “next big thing” before you know it.

What does a company do to prepare for this? Our little company was designed specifically to withstand this type of shock. It’s been a challenge over the last year for sure, but there is no doubt that we have fared better than most.

At the moment, we’re growing, hiring and stable. I think it’s important to think in terms of scalability, not scalability in the traditional sense of a business model that is cheap to make larger, but in the sense of a business structure that can grow and shrink over time to respond to events.

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Who is in the most pain right now? Car companies for one. Their model is designed for a steady state production of a very large number of complex assemblies. This massive infrastructure is difficult to scale up and down quickly. Who is doing ok? Nike, Apple, aside from having strong product demand, they have decoupled their value from manufacturing, enabling them to scale appropriately to meet demand.

How does your sales and marketing scale? Is it bifurcated in a way that enables you to adjust your sites as conditions warrant?

posted by G.Dow  5-13-09