Are you interested in the social-media-sphere?  New Breed Marketing is recruiting a team of  interns to join our agency.You will be working with agency professionals on a new social media campaign.

Want to learn about:

• Blogging
• Twitter
• Google Analytics
• Search Engine Optimization
• Facebook
• Social Media Strategy
• Radian Six
• Web Development
• Market Research
• Graphic Design

Think outside of the box, but you only have 140 characters to explain to us why we should choose you!

Tweet your pitch to @GobiTheJerboa

(No longer accepting tweets, Check back for future openings) Updated  11/05/09

Looking for Interns! (No Longer Acepting tweets, Check back for future openings) - Permalink
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Yahoo and Microsoft recently announced their ad-revenue sharing model. Microsoft’s new search engine Bing will power Yahoo search. Yahoo (currently number two in the search game) will receive .88 cents per dollar of search revenue (for the first five years of the ten year deal), and Bing, in turn, will be powering Yahoo’s and Microsoft’s online searches – a 28% market share.

What does this all mean?

For starters, powering 28% of online searches could teach Bing a few things about search behavior that it currently doesn’t know. The sheer number of searches could help refine its algorithms, help focus search results on what searchers want, and could make Bing a formidable competitor. ‘Could’ being the operative word because Microsoft has never been very good at looking at and reacting to user data. They seem to be driven by engineering – which is fine for the back-end of the things – but the front end needs to be human-driven. Something Google (and Apple) are very good at.

User experience should be paramount if you want lots of users.

In brief, Microsoft has never been too groovy. Google’s starkness along with the “I’m feeling lucky” button on its home page and their playfulness with their logo, has always given Google the human edge.

But with the number of searches Bing will be pulling, it could teach itself a thing or two about human (and search) behavior. Will it? I don’t know– but the potential is there.

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Secondly, a well-optimized site has always done well across the boards on all search engines. While many people take the time to submit specifically to Google, they don’t take the time for ‘the others’. Now that ‘the others’ are joining forces, that might change. Will it? Again – I don’t know. I am guessing a 28% market share will make people pay attention.

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But proper optimization is proper optimization. Bing’s technique of pulling out reviews for shopping related results could drive e-ecommerce sites towards more compliant code – which is a good thing– but there is no ‘game changer’ in optimizing that I can see.

Sure – there are certain tricks for Bing – just like there are certain tricks for Google. But those ‘refinements’ in page code are small. And usually the personal white hat ‘tricks’ of the SEO’s.

Thirdly, Google is still number one. With a 65% market share it is just not logical to put more the 35% of your energy into thinking about engines other then Google. With Google-voice, Google-docs, the up and coming Android platform, the new Google OS,  the rise and popularity of social media and its impact on the public, one could considerably not think about the other engines at all and still market their services to a great number of people.

So–do we as SEO and Web Marketing Experts need to react to Yahoo and Microsoft deal. The answer is yes.

Arguably we’ve been paying attention to them all along! We might not have recommended ad-spend on their networks due to the relatively low market share, but optimizing for those engines and knowing how they work has been part of our existence since… well… since they were in existence.

What this deal means is that now there is a greater possibility that a higher number of other people are going to be paying attention too.

And reacting to that fact needs to be incorporated into current strategies and future game plans!

posted by M. Nedell 9-3-09

There’s nothing quite like learning on the job. My first day as an intern at New Breed Marketing had me tagging along to a client visit where I not only saw some of the finished work that New Breed produces, but also their collaborative work process both within the firm and with their clients. As a recent college grad and student entering an MBA program in the fall, I applied for a summer internship with New Breed hoping to learn about how a boutique marketing firm works, and also to expose myself to the variety of tasks that encompass marketing. By the end of the summer, I’ll have a better idea if this’ll be a good field for me to continue to pursue!

When I returned to the office after the visit, and many days since, I’ve gotten a better understanding of the atmosphere at New Breed. The staff here has been outgoing and friendly, the office comfortable (with some construction rumbling in the distance,) the teamwork uplifting and the atmosphere laid back, creative and productive. My goal is to absorb as much knowledge and experience this summer as I can!

New Breed Marketing is also home to a few other summer interns squatting on the office conference tables: ???? ????????????? ???? ??????
Sabrina DeRose, born and raised in New York City, decided to pursue an internship at NBM because “there was this vibe surrounding New Breed that reminded me of home.” She added that she likes New Breed because “Because of the collaborative atmosphere, I really feel like I’m a part of the team.”

At New Breed DeRose has a few different tasks, one of which was contacting publications companies in Montreal. “I really enjoyed learning more about Montreal’s largest newspapers and magazines,” she said. “My only wish was that I knew French!” In the future, DeRose said her dream is to own a New England bed and breakfast someday, but added that she’d “love to work in a public relations firm or in the event planning industry.”

Tyler Vock joined New Breed after winning a contest earlier this spring.
He said he took the internship for many reasons, including as a way to “to test the ‘business waters’ and see what there was available for a business major. Marketing has always been an interest to me so I wanted to see also which part of marketing, (business or creative) I liked more.” Vock says “its awesome working here because I immediately felt involved and included.” He added that after one week on the job he has already been involved in many projects and said that so far his favorite is designing logos, “It’s an awesome way to be creative and have to think from different perspectives.” Vock said he plans to attend UVM’s Business School in the future, but is unsure of what specialization he might pursue. He added, “This internship has definitely helped me realize that marketing is a great time and has been a great experience.”

Carly Schwer, a junior at UVM and local Vermonter, also applied for the internship as a way to get a better understanding of Marketing as a career path. She said she has been working with NBM on one major account since joining the team, but added that her “favorite task is researching and finding new ways to market because social media is constantly changing.” Schwer said she enjoys working at NBM “primarily because I love the work atmosphere. Everyone is very friendly, helpful, and laid back, yet still hard working, motivated, and passionate about their job.

I also support the firm’s values, having a more local, “Vermont” feel as opposed to being a giant, profit-driven business.” Schwer will return to UVM in the fall in pursuit of a Communication major and a Business minor. In the future she said she hopes to pursue a career in marketing, particularly environmentally or non-profit based.

One of the best parts about New Breed is that we have so many different levels that we operate on.  Even just within our UVM account, we market to the non-traditional audience, as well as the undergrads on campus at UVM.  I think we’ve done some really great things lately on the UVM side of the wall and I wanted to share…. I think it shows that no matter what the budget, we find what fits.

This year, UVM Continuing Education celebrates 100 years of Summer University, when they operate virtually all the classes over the summer semester.  To showcase this, we decided to wrap their Toyota Scion to commemorate the 100 years of Summer, while giving them a car to drive to all of their outreach efforts statewide.  The result?  A beautiful, mobile, display of 100 years of hard work.  UVM loves it!

Celebrating 100 Years

Another cool effort for UVM was on a completely different level. We were asked to find a low-cost, fun way to raise awareness of Summer and tie it in with the upcoming winter break.  Since the holidays were upon us, we chose to do a tongue-in-cheek holiday crafts event based completely on a nutritious staple of any college student’s diet- Ramen Noodles.  The result?  Ramen Holiday.  For $29 dollars in Ramen (which is more Ramen packs than any one person should eat) we reached virtually the entire campus through Powerpoint screens on the TVs, Facebook, and word of mouth.  Here’s an example of our art!

I think that our strength is adapting constantly to different situations and challenges- these are just two of the solutions we’ve come up with…. I’m excited to see more as we get further into the busy year we have ahead of us.

-M.McDevitt

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Winooski, VT – New Breed Marketing of Winooski, Vermont celebrated today
when they reached their fundraising goal of $6,000 for Toys for Kids of
Vermont.  In November, coworkers rallied together after hearing that the

Toys for Kids warehouse was vandalized, causing a loss of over $20,000
worth of toys.  The company is known for its internet and social
marketing endeavors and decided to lend their expertise to the local
non-profit.  After creating a widget on their blog, and partnering with Chittenden Bank
to get the fund raising started, employees sent the message through
traditional press release formats as well as through a network of friends,
colleagues, and other local businesses.  The response was immediate.
Businesses donated through the widget and by sending checks directly to
the program. Corporate sponsors included Chittenden Bank, The Offset

House, Sugarbush, the Lake Champlain ECHO Center, the Chittenden County
Medical Society, Vermont Teddy Bear, iTech US, Inc., and Hickok &
Boardman.

Thanks to late donations from Chittenden Bank and the Chittenden County
Medical Society New Breed was able to make the goal just hours before the
end of the fund raiser. “The people of Vermont give so much of themselves
to the community at large,” says Devin Mason, New Media Strategist and
creator of the widget.  “It’s great to be part of an organization that is
willing to do their part to give back, and the support this effort has received from
individuals and area businesses has been truly inspiring.”

New Breed Marketing is located in The Champlain Mill in downtown Winooski. and employs 16 people.

posted by M. McDevitt

Happy Holidays to all! Over the past couple weeks we have been getting involved with a volunteer group called Toys for Kids of Vermont, which is a group that gets donated toys for less fortunate children for Christmas. In early November, vandals broke into their storage facility and destroyed approximately $20,000 worth of toys. New Breed Marketing and Chittenden bank have agreed to make donations to help rectify this unfortunate situation.

We have created this widget that we encourage you all to post to your facebook profiles and distribute to your friends and their networks. Please email toysforkids@newbreedmarketing.com if you have questions or would like to find a way to help.

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