Winooski, VT - New Breed Marketing of Winooski, Vermont celebrated today
when they reached their fundraising goal of $6,000 for Toys for Kids of
Vermont.  In November, coworkers rallied together after hearing that the
Toys for Kids warehouse was vandalized, causing a loss of over $20,000
worth of toys.  The company is known for its internet and social
marketing endeavors and decided to lend their expertise to the local
non-profit.  After creating a widget on their blog
(http://newbreedmarketing.com/blog/ ), and partnering with Chittenden Bank
to get the fund raising started, employees sent the message through
traditional press release formats as well as through a network of friends,
colleagues, and other local businesses.  The response was immediate.
Businesses donated through the widget and by sending checks directly to
the program. Corporate sponsors included Chittenden Bank, The Offset
House, Sugarbush, the Lake Champlain ECHO Center, the Chittenden County
Medical Society, Vermont Teddy Bear, iTech US, Inc., and Hickok &
Boardman.

Thanks to late donations from Chittenden Bank and the Chittenden County
Medical Society New Breed was able to make the goal just hours before the
end of the fund raiser. “The people of Vermont give so much of themselves
to the community at large,” says Devin Mason, New Media Strategist and
creator of the widget.  “It’s great to be part of an organization that is
willing to do their part to give back, and the support this effort has received from
individuals and area businesses has been truly inspiring.”

New Breed Marketing is located in The Champlain Mill in downtown Winooski. and employs 16 people.

posted by M. McDevitt

Happy Holidays to all! Over the past couple weeks we have been getting involved with a volunteer group called Toys for Kids of Vermont, which is a group that gets donated toys for less fortunate children for Christmas. In early November, vandals broke into their storage facility and destroyed approximately $20,000 worth of toys. New Breed Marketing and Chittenden bank have agreed to make donations to help rectify this unfortunate situation.

We have created this widget that we encourage you all to post to your facebook profiles and distribute to your friends and their networks. Please email toysforkids@newbreedmarketing.com if you have questions or would like to find a way to help.