There’s nothing quite like learning on the job. My first day as an intern at New Breed Marketing had me tagging along to a client visit where I not only saw some of the finished work that New Breed produces, but also their collaborative work process both within the firm and with their clients. As a recent college grad and student entering an MBA program in the fall, I applied for a summer internship with New Breed hoping to learn about how a boutique marketing firm works, and also to expose myself to the variety of tasks that encompass marketing. By the end of the summer, I’ll have a better idea if this’ll be a good field for me to continue to pursue!

When I returned to the office after the visit, and many days since, I’ve gotten a better understanding of the atmosphere at New Breed. The staff here has been outgoing and friendly, the office comfortable (with some construction rumbling in the distance,) the teamwork uplifting and the atmosphere laid back, creative and productive. My goal is to absorb as much knowledge and experience this summer as I can!

New Breed Marketing is also home to a few other summer interns squatting on the office conference tables: ???? ????????????? ???? ??????
Sabrina DeRose, born and raised in New York City, decided to pursue an internship at NBM because “there was this vibe surrounding New Breed that reminded me of home.” She added that she likes New Breed because “Because of the collaborative atmosphere, I really feel like I’m a part of the team.”

At New Breed DeRose has a few different tasks, one of which was contacting publications companies in Montreal. “I really enjoyed learning more about Montreal’s largest newspapers and magazines,” she said. “My only wish was that I knew French!” In the future, DeRose said her dream is to own a New England bed and breakfast someday, but added that she’d “love to work in a public relations firm or in the event planning industry.”

Tyler Vock joined New Breed after winning a contest earlier this spring.
He said he took the internship for many reasons, including as a way to “to test the ‘business waters’ and see what there was available for a business major. Marketing has always been an interest to me so I wanted to see also which part of marketing, (business or creative) I liked more.” Vock says “its awesome working here because I immediately felt involved and included.” He added that after one week on the job he has already been involved in many projects and said that so far his favorite is designing logos, “It’s an awesome way to be creative and have to think from different perspectives.” Vock said he plans to attend UVM’s Business School in the future, but is unsure of what specialization he might pursue. He added, “This internship has definitely helped me realize that marketing is a great time and has been a great experience.”

Carly Schwer, a junior at UVM and local Vermonter, also applied for the internship as a way to get a better understanding of Marketing as a career path. She said she has been working with NBM on one major account since joining the team, but added that her “favorite task is researching and finding new ways to market because social media is constantly changing.” Schwer said she enjoys working at NBM “primarily because I love the work atmosphere. Everyone is very friendly, helpful, and laid back, yet still hard working, motivated, and passionate about their job.

I also support the firm’s values, having a more local, “Vermont” feel as opposed to being a giant, profit-driven business.” Schwer will return to UVM in the fall in pursuit of a Communication major and a Business minor. In the future she said she hopes to pursue a career in marketing, particularly environmentally or non-profit based.

New Breed Marketing was asked to participate in the 10th annual South Burlington High School Career/Job Expo. With over 75 companies in attendance New Breed unveiled the Summer Internship Marketing Challenge open to all South Burlington High School students. The challenge is to choose one renewable energy technology and come up with a unique way to market it to either businesses or homeowners. The students can design a poster, produce a commercial, write a marketing plan or choose any creative way to communicate the benefits of the chosen technology.

The challenge winner will receive a two week paid internship at New Breed Marketing over the summer to really get a feel for what marketing is all about.  It is a very unique opportunity for students because they can “test drive” a career path that they might not have previously not known existed.  Brian Mullins, Creative Director for New Breed Marketing commented,  “There is a lot of competition for students these days, and for them to get a head start in knowing what they want to do for a career is very valuable. We hope that students challenge themselves and are able to learn about renewable energy, marketing and of course have a fun time.”

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With only 15 days left until the project is due, we can’t wait to see some of the great work start to roll in.

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New Breed Marketing creates new name for Vermont Food Stamp program

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For the past three months, New Breed Marketing of Winooski has been engaged in a re-branding and renaming of the Vermont Food Stamp program. On January 1st, 2009 the State of Vermont chose the name “3SquaresVT,” which focuses on three nutritious meals a day.

One challenge for the marketing team was to create a name that would help remove the stigma associated with food stamps and would emphasize nutrition. At a press conference Governor Jim Douglas said, “Calling the program by a more accurate name can help mitigate some of the embarrassment or stigma some applicants might associate with the program.”

New Breed Marketing set out goals to educate the community on the “phase-out” of the Food Stamp program name, breathe life into a fresh name, and create awareness about the expanded benefits for individuals and families.

The marketing company held interviews with the program’s stakeholders to learn about the program and generate ideas. During the process new names were created and a focus group was conducted to test and identify the best names. The top names, including the chosen “3SquaresVT,” were presented to the State.

To learn more information about New Breed Marketing and their services visit www.newbreedmarketing.com or call (802) 655-0800.