Earlier this year, New Breed worked with the Vermont Department of Health and Commission on National and Community Services to develop a campaign for the “Vermont Emergency Response Volunteers” (VERV). VERV is a network of trained volunteers that are ready to assist regional and statewide volunteer organizations in the event of a disaster or public health emergency. Such initiatives have been implemented nationwide since the events of 9/11/2001.

The campaign, executed through a mix of materials and advertising, has been running since mid-summer. VERV posters, stickers, print and online advertisements, and radio spots have been seen or heard throughout Vermont, and have been met with positive feedback. Here are some of the radio spots you may have heard lately:

• VERV Spot 1
• VERV Spot 2
• VERV Spot 3
• VERV Spot 4

VERV’s ultimate goal is to have a comprehensive database of volunteers when emergencies or other events arise. These volunteers will use their everyday skills to help during such events. For example, a teacher could use their leadership skills to help organize volunteer efforts during an emergency. An accountant could help organize disaster relief donations. Currently, VERV is seeking active or retired nurses and other healthcare professionals to register to volunteer. This is in conjunction with the Department of Health’s push to educate Vermonters on the H1N1 Flu. With fall here, and winter right around the corner, there will be plenty of opportunities to volunteer for health-related events. Check out the Vermont Department of Health’s Web site for more information on the H1N1 Flu and related health and human services information…and sign-up at VERV.VERMONT.GOV and get VERV ready today!

Posted by J. Emmerick 10-1-09