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Archive for July 2009

There’s nothing quite like learning on the job. My first day as an intern at New Breed Marketing had me tagging along to a client visit where I not only saw some of the finished work that New Breed produces, but also their collaborative work process both within the firm and with their clients. As a recent college grad and student entering an MBA program in the fall, I applied for a summer internship with New Breed hoping to learn about how a boutique marketing firm works, and also to expose myself to the variety of tasks that encompass marketing. By the end of the summer, I’ll have a better idea if this’ll be a good field for me to continue to pursue!

When I returned to the office after the visit, and many days since, I’ve gotten a better understanding of the atmosphere at New Breed. The staff here has been outgoing and friendly, the office comfortable (with some construction rumbling in the distance,) the teamwork uplifting and the atmosphere laid back, creative and productive. My goal is to absorb as much knowledge and experience this summer as I can!

New Breed Marketing is also home to a few other summer interns squatting on the office conference tables: ???? ????????????? ???? ??????
Sabrina DeRose, born and raised in New York City, decided to pursue an internship at NBM because “there was this vibe surrounding New Breed that reminded me of home.” She added that she likes New Breed because “Because of the collaborative atmosphere, I really feel like I’m a part of the team.”

At New Breed DeRose has a few different tasks, one of which was contacting publications companies in Montreal. “I really enjoyed learning more about Montreal’s largest newspapers and magazines,” she said. “My only wish was that I knew French!” In the future, DeRose said her dream is to own a New England bed and breakfast someday, but added that she’d “love to work in a public relations firm or in the event planning industry.”

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Tyler Vock joined New Breed after winning a contest earlier this spring.
He said he took the internship for many reasons, including as a way to “to test the ‘business waters’ and see what there was available for a business major. Marketing has always been an interest to me so I wanted to see also which part of marketing, (business or creative) I liked more.” Vock says “its awesome working here because I immediately felt involved and included.” He added that after one week on the job he has already been involved in many projects and said that so far his favorite is designing logos, “It’s an awesome way to be creative and have to think from different perspectives.” Vock said he plans to attend UVM’s Business School in the future, but is unsure of what specialization he might pursue. He added, “This internship has definitely helped me realize that marketing is a great time and has been a great experience.”

Carly Schwer, a junior at UVM and local Vermonter, also applied for the internship as a way to get a better understanding of Marketing as a career path. She said she has been working with NBM on one major account since joining the team, but added that her “favorite task is researching and finding new ways to market because social media is constantly changing.” Schwer said she enjoys working at NBM “primarily because I love the work atmosphere. Everyone is very friendly, helpful, and laid back, yet still hard working, motivated, and passionate about their job.

I also support the firm’s values, having a more local, “Vermont” feel as opposed to being a giant, profit-driven business.” Schwer will return to UVM in the fall in pursuit of a Communication major and a Business minor. In the future she said she hopes to pursue a career in marketing, particularly environmentally or non-profit based.

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A few days ago, I was listening to podcast about Google’s newest service “Google Voice”. Google Voice is designed to link customer’s phone numbers together.

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The idea is to have your smart phone, cell phone, work phone and home phone all linked to the same number. When people call in, you can choose which phone’s they ring to. For example, let’s say your boss calls you on your work phone, but you’re out of the office, which could have had a problem in the past. Now with Google Voice you could setup your call settings so when you’re boss calls your Google number, it rings to your office phone, work cell, and your personal cell simultaneously.

Google Voice has many other features that are changing how phone calls are received, including free calls and texting, online call screening, conference calling, and many others. Personally, I am most excited for the transcribed voicemails, which will allow you to read your voicemail online and get SMS message or e-mail sent to you.

As of now you still need to be invited to Google Voice.  You can go to www.google.com/voice to request an invite.  I requested an invite yesterday, so far still nothing from Google, but I will be checking my Gmail often in anticipation for my invite.

posted by Patrick Biddiscombe 6-1-09
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