The Events Intern will primarily assist New Breed Marketing with their client, University of Vermont Continuing Education.
Responsibilities include, but are not limited to:
- Event Coordination: Responsible for assisting in the organization and delivery of events for a variety of audiences at different venues. This will include venue set-up and take down, staffing of events, mascot representation, fundraising, brainstorming new ideas, recruiting individuals for focus groups, driving a branded promotional vehicle around, handing out promotional items, and documenting areas of improvement.
- Creating partnerships with local businesses to get donations for prizes.
- Public Relations: Create and distribute press releases and other information. Promote our client at various events using various mediums. This will include postering on and off-campus
- Marketing Strategy: Design and execute effective ways to reach and influence the non-traditional and undergraduate student markets in the Greater Burlington area. Identify and create new promotional tactics. Innovative ideas for finding new and creative ways to reach the undergrad audience
- Documentation: Must ensure events, public relations work, and other tasks are properly documented and written feedback is provided in a timely manner to aid in determining effectiveness.
- Other duties, including office duties.
Applicant requirements and qualifications:
- Must be professional and reliable.
- Strong ability to work in fast paced and highly collaborative environment.
- Experience with Microsoft Office products (Excel knowledge is required).
- Reliable car to get to and from our office and events locations.
- Outgoing, enthusiastic, and sociable personalities are more likely to be successful in this role.
- Owns a functional laptop that can be used during this internship.
This internship is a VERY hands-on marketing experience where interns are required to take responsibility and communicate regularly with the team. We encourage anyone who is actively interested in pursuing this internship to apply. Past interns have gained an excellent grasp on event planning, public relations, and marketing strategy.
As a Business Development Intern, you will primarily assist the New Breed Marketing Business Development team with the acquisition of new business opportunities. Responsibilities include, but are not limited to:
- Research: Develop a deep understanding of New Breed Marketing’s capabilities and value proposition versus their competitors. Build upon New Breed Marketing’s customer relationship lists through the research of business prospects and potential marketing contacts.
- Cold Calling and Emailing: Cold Call and e-mail prospective clients in order to forge and follow up on relationships.
- Meeting Coordination: Arrange meetings and conference calls between prospective clients and New Breed Business Development team.
- Events: Intern may be asked to attend local networking events in order build new business relationships.
- Data Entry: Enter data into New Breed’s customer relationship software and manage internal schedules within New Breed’s account management software. Applicant requirements and qualifications:
- Must be professional, reliable and detail oriented.
- Must possess a sense of urgency and a strong understanding of the importance of new business opportunities.
- Strong communication and writing skills are required.
- Experience with Microsoft Office products and Internet research.
- Owns a functional laptop that can be used during this internship.
This internship is a VERY hands-on marketing experience where interns are required to take responsibility and communicate regularly with the team. We feel this particular internship is ideal for a student who aspires for a career in big ticket business to business sales.
As the first member of the team encountered or spoken to by any visitor/caller to the agency, this role is critical to business operations. Therefore, the intern should strive to always present a friendly but professional appearance and manner. The agency expects this manner to extend to the expert fielding of client calls and the efficient noting of messages. Good voice recognition skills and an outgoing personality are a necessity.
Responsibilities include, but are not limited to:
- Covering reception desk at all times, except when out of the office or on break.
- Arranging desk and phone coverage with designated staff members when absent.
- Answering all phone calls in a friendly but professional manner, and forwarding all calls to the appropriate staff members promptly and smoothly.
- If appropriate personnel are absent or unavailable to take calls, intern is expected to take neat, legible messages, including: caller’s name, company name, phone number (and extension), best time to return call, the urgency of the call, and, if possible, a brief note as to the nature of the call.
- Receiving all company mail and forwarding it to the appropriate agency personnel.
- Receiving and signing for all deliveries/courier shipments, first verifying the contents per the shipping bill. Notifying appropriate personnel when packages/deliveries arrive.
- Arranging all courier pickups. Prepares courier/shipping labels per instructions provided by staff members.
- Preparing outgoing mail and correspondences on request, including processing letters, labels and envelopes.
- Maintaining reception area to ensure a professional and welcoming appearance, including keeping magazines up-to-date and displaying a supply of company brochures/literature.
- Greeting all visitors to the agency promptly and in a welcoming manner and acting as host/hostess until appropriate personnel are notified of visitor’s arrival (including offering/preparing beverages for visitor). Notifying appropriate agency personnel of arrival of any such visitors.
- Making sure coffee/water/tea/beverages are available at all times, especially on days when visitors are expected.
- Generating (typing/word processing) proposals, correspondence or any other documents as requested (except media, contracts, invoices, purchase orders) using MS Word.
- Maintaining current computer-based skills related to daily job functions.
- Keeping inventory of office supplies (letterhead, forms, etc.) and reordering as necessary.
- Coordinating service calls for repair and maintenance of office equipment, including computers, copiers, fax machines, printers, etc.
Applicant requirements and qualifications:
- Extremely detail oriented.
- High level of initiative and works well in a team environment.
- Excellent written and oral communication skills.
- Plans and carries out responsibilities with minimal direction.
- Owns a functional laptop that can be used during this internship.
- Reliable car to get to and from our office and events locations.
The Project Management Intern will assist in working with internal and external parties to organize the various components needed to initiate, run, and conclude projects. This intern will report to the Account Executives and Project Coordinators, and support them in managing projects for clients that will include strategy, design, and development.
Responsibilities include, but are not limited to:
- Coordinating schedules and activities, tracking progress and results, and ensuring quality standards while supporting client facing team members.
- Supporting Account Executives (AE)/Project Coordinators in ensuring client satisfaction.
- Assisting with the creation of client proposals, project specifications, and estimates.
- Working closely with the agency’s Traffic Manager and Project Coordinators by providing regular input on account activity.
- Having a strong understanding of products, services, and goals of the organization.
- Coordinating project deadlines and milestones with the Project Coordinators.
- Answering client phone calls when AE’s and Project Coordinators is out of the office or otherwise unavailable and providing updates on project statuses.
Applicant requirements and qualifications:
- Conscientious, organized, self starter that displays attention to detail and has the ability to multi-task and effectively prioritize work.
- Able to accept and adjust to feedback, work effectively with all levels and departments, and stay focused even while under pressure.
- Excellent phone skills, with the ability to handle calls professionally and problem solve.
- Exceptional oral and written communication skills.
- Strong commitment to client satisfaction.
- A great sense of accountability for projects and their completion.
- Passion for organization, a sense of humor, and a sense of urgency for each and every one of our clients.
- Awareness and familiarity with the client roster and current work in progress.
- Owns a functional laptop that can be used during the internship.
- Reliable car to get to and from our office and other locations.
The Research & Planning Intern will assist New Breed Marketing with primary and secondary market research and marketing research in addition to other duties. Responsibilities include, but are not limited to:
- Research: Identify marketing opportunities (new audiences, promotional mediums, events, etc.) through surveys, observation techniques, and Internet research.
- Analysis of Data: Assist in collecting, entering, analyzing, and otherwise preparing data for presentation to clients.
- Assist in designing, constructing, and implementing surveys and other data collection tools that will be used for primary research and internal process standardization and automation.
- Marketing Strategy: Design and execute effective ways to reach and influence current and new markets.
- Presentation preparation.
- Documentation: Must ensure specific tasks are properly documented in a timely manner.
- Other duties as assigned.
Applicant requirements and qualifications:
- Must be professional and reliable.
- Strong ability to work in fast paced environment.
- Experience with Microsoft Office products required (Excel knowledge is required).
- Must be comfortable with complexity and posses the ability to filter through ambiguity to reach a clear conclusion.
- Reliable car to get to and from our office and events locations.
- Owns a functional laptop that can be used during this internship.
This internship is a VERY hands-on marketing experience where interns are required to take responsibility and communicate regularly with the team.
The Web Development Intern will assist New Breed Marketing on all client accounts.
Responsibilities include, but are not limited to:
- Working with a web designer to develop interactive site architecture for new websites.
- Developing programming code for assigned web projects based on creative and marketing strategies stated in approved proposals.
- Testing web programming to ensure functionality for active websites.
- Posting tested and approved coded data to active websites.
- Regularly updating active websites maintained by the agency, both by programming code for new information, and updating existing programming code to ensure site functionality as technology changes.
- Staying current on all programming-related technology trends and innovations, and communicating these updates regularly.
- Informing appropriate resources if server problems occur on any agency managed or maintained interactive properties and assisting in helping to resolve all such problems.
- Performing frequent and regular back-ups of all agency intranet/web-based projects, using on-site and off-site storage resources.
Applicant requirements and qualifications:
- Must be professional and reliable.
- Strong ability to work in a fast paced and highly collaborative environment.
- Reliable car to get to and from our office.
- Existing programming language knowledge.
- Owns a functional laptop that can be used during this internship.
Account Executive
Are you a seasoned Account Executive who is outgoing and detail-oriented looking for a challenging and rewarding career in a Winooski based marketing agency? Does the thought of a fresh new adventure with a wide variety of clients and the possibility to provide strategic guidance sound exciting? If you thrive on challenges and have a passion for beautiful creative and smart web solutions, we may be the agency for you.
As an Account Executive, you will be the primary business contact for the client and responsible for overarching client satisfaction. The AE is expected to consistently provide high level strategic guidance to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, the AE will build relationships with clients to encourage new and repeat business opportunities and will take a pro-active role in helping clients manage their annual marketing budgets, and be comfortable engaging with all levels of the client’s team.
Responsibilities:
- Participate in all client communications, negotiations and ensure compliance on client deliverables
- Responsible for client proposals, project specifications and estimates
- Ensures that client issues are dealt with in an efficient manner, informing the Creative Director and/or Director of Operations of any challenges that may arise
- Owns the contract and contract renewals for new work from an existing client
- Reviews and manages changes in scope
- Utilize Project Coordinators and effectively oversee project lifecycles
- Manages client satisfaction at the Account level, and presents solutions and strategies with confidence
- Ensures that all processes and procedures are completed, budgets are adhered to, quality standards are met, and that project timelines are kept
- Collaborates with Strategy and Creative Teams to bring new ideas to clients and ensures a cohesive/holistic approach for all deliverables
- Works closely with the Traffic Manager, providing regular input on all account activity, including status and call reports on a weekly basis
Experience:
- Proven Account Management skills required in order to create, maintain and enhance customer relationships
- 3-5 years of Account Management experience
- Understanding of and appreciation for creative design work
- Extremely detail oriented
- Motivated, goal oriented, persistent and a skilled negotiator
- High level of initiative and works well in a team environment
- Excellent written and oral communication skills
- Handles stressful situations and deadline pressures well
- Plans and carries out responsibilities with minimal direction
- Undergraduate degree
Agency-wide Job Requirements:
- All members of the agency must be proficient in the Microsoft Office Suite, including powerpoint, excel, and word.
- All members of the agency must be proficient on PC’s.
- All members of the agency will utilize our online customer relationship management software
- All agency members will submit hours through the timesheet function on a consistent basis.
- Agency employees will utilize their direct manager for information, support and guidance.
- In a fast-paced, thriving agency, we expect that all employees will have a positive, “can-do” attitude, a team-oriented mindset, and a sense of humor.
Qualified candidates please send cover letter, resume and salary requirements to careers@newbreedmarketing.com
New Breed Marketing is a full service, integrated marketing firm, built of driven strategists and passionate creatives who develop, grow, and optimize our client’s brands. We position them to be the New Breed of Competitor that thrives in their marketplace. Please visit www.NewBreedMarketing.com for more information.
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ISSUE 01: INTEGRATED DIRECT MAIL CAMPAIGNS
Recently, Fletcher CSI, came to us with the challenge of marketing a new subsidiary and its innovative product line to the relatively conservative healthcare industry. The subsidiary, which we named CapSite for Healthcare, is a healthcare technology research and advisory firm. Their mission is to help healthcare providers and vendors make more informed strategic decisions that enable them to accelerate the growth of their business through the use of CapSite’s data and consulting services. CapSite’s services and product line were unique and smart. It was our job to give them a brand that showed it.
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22
Retargeting: Keep Your Brand Top of Mind
No comments · Posted in Branding/Design, Interactive/Technology, Marketing/Strategy
Have you ever gone to a website, selected an item for purchase, and then left the site with that item still in your shopping cart? It happens all the time and unsurprisingly, it leaves the company’s decision makers questioning what they could do to remind you of that forgotten item. A great way to regain the attention of that person is through retargeting. Companies are increasingly using retargeted ad campaigns as a way to keep their brand top of mind to those who have already shown an interest in their company, with the hopes of creating a conversion. But surprisingly, retargeting has been cited as the most under-utilized online marketing technology, according to a survey conducted by Advertise.com and SEMPO.
Retargeted ads work by placing a cookie to the visitor’s web browser. That cookie then prompts online advertising networks to display your ads on websites the person visits. The use of cookies is one of the biggest deterrent from running retargeted ads, but cookies aren’t as creepy as they are made out to be. Cookies don’t actually pull any personally identifiable information, and the only thing that is tracked is the fact that a person has viewed a particular site. As a consumer you can essentially opt-out of viewing retargeted ads by deleting cookies on your computer.
Some companies are open about their use of retargeting and go out of their way to inform consumers about it. I recently saw an ad for Zappos that displayed an icon, which said, “Why am I seeing these ads? Learn more”. By clicking on the icon I was brought to a page that gave information on why that ad was being shown and how to opt-out.
What are your thoughts on retargeting? Leave us your comments below.
ad campaigns · brand · cookies · retargeted ad campaigns · retargeted ads · retargeting
New Breed Marketing was recently featured in an issue of Vermont Business Magazine
under the headline “Online Marketing Draws Out Burlington-Area Firms”. We were excited to be the premier online marketing firm that was profiled by VBM and wanted to take this opportunity to toot our horn about some of the cutting edge stuff we’re working on!
New Breed began as a strategic marketing firm striving to develop, grow and optimize our clients’ brands through creative and integrated campaigns.
Last year, our phone started ringing off the hook with clients and business owners asking us about Twitter, Facebook, multivariate testing, Optimizer campaigns and, most importantly, how to tie all these activities together and create a brand presence that was integrated and organized.
To respond, New Breed spent some considerable time researching options for our clients, and organizing those options into a process (one we call AGENT). We started hosting webinars to help our clients understand how these great new tools factored into the bigger picture of their marketing and how to approach them with the same strategy and forethought that they did with all of their other marketing initiatives.
We’ve had some big successes for our clients (want to hear about what we’ve done for Vtrim with multivariate testing?), and we’re breaking new ground every day with new online marketing tactics.
That being said, not all of our clients are interested in Tweeting or sharing office photos on a Facebook page. As Stephanie Corey, Sales and Marketing Coordinator for GW Plastics said in the VBM article, she’s not interested in using social media to promote her companys brand at this point. New Breed has supported GW for the past year and a half over multiple projects (including their website, and some fantastic tradeshow booths and photoshoots). Stephanie is a valued client, and also one of our favorite people. Here’s what she had to say about working with New Breed:
“Working with New Breed is a great experience. From the dedicated and experienced Account Executive who looks at the account holistically and helps guide the strategic direction of the brand, to the fantastic creative team– we get a great amount of value out of working with this agency. The fact that they are integrated, and have all their services in-house under one roof creates economies of scale and consistency that I recognize and that my company benefits from. Lastly, being a Vermonter myself– I’m glad we can keep our business in Vermont. I would never sacrifice quality for having a home-state advantage, and I don’t think we could get this kind of quality anywhere else in Vermont, but the big city agencies wouldn’t come at the value that New Breed can offer. They are a great fit for the needs of my business, and I would recommend them to anyone looking for world-class creative and cutting-edge strategy.”
